Evaluation Question 2 How effective is the cimbination of your mainproduct with your ancillary texts

Along with the main music video, we had to create a Magazine advert and a Digipak with six sides to accompany it. The idea was to create a trio of products that are recognisable as being together.

The video it self uses a contrast of bright and dark colour pallets to make the video appear to be changing as it goes along. Along with this style of colour, we tried to keep the overall 'feel' of the video in more of a 'Rock' style by keeping certain conventions the same as they would be in a usual Rock video. These include such things as clothing, the actions the lead singer makes in the video, even down to the inclusion of instrumental shots to add in to the video whilst the song has it's own instrumental sections.



Above is the digipak and all of it's six panels:

The challenge then was to create a Digipak and a Magazine advert that shared a similar approach to the video to make them easily relatable. But also to give them their own individuality and to make them stand out by them selves but also along with the rest of the product.

For the digipak, We thought we would use most obviously a different, brighter colour scheme than the video in order to make it stand out more upon first glance. With the Fire colours of Red, Orange and Yellow, it stays with the theme of the song but just has a different feel to the rest of the product. But stil remains with the darker backgrounds.

We did however go with a Minimalist approach with the design of the Digipak with the philosophy in mind that 'Less is more'. Looking at certain movie posters and other famous album covers we came up with the idea of the circles inflamed with the band's name along the inside, like a 'Controlled fire'. The simple design works well with the colours and is in part homage to covers like the Lips from a Rolling stones cover. Whilst also remaining similar to the rest of the products.

And finally as you can see above is the Magasine advert for the digipak. As you can see, we have stuck with the same darker background as the other two pieces share. However, in this ad, we used an actual screenshot of the Music video for the basis of the advert. This makes it instantly recognisable to the video as it shares the same main character on the front. The black and white style was used because of multiple reasons. Including the quality being much better in black and white. Plus makes the image looks less pixalated in Black and white.

the magazine advert fits in well with the trio as it takes in peices of the other two to create a seperate product in it's own right. Using the actual shot of the video along with a still surreal, aware of text image that it is means that it is recognisbale as being under the same creative umbrella.

As a result, we ended up creating a trio that I believe work really well together, with the Music video being it's own thing, with the eye catching nature of the digipak, and finally the blunt, straight forwardness of the magasine advert. They fit well and are all easily recognisable as being together.

Overall, I believe they are a success and they seem to do well next to each other, I dont feel I could have stretched the idea any further as it would have rendered them un-recognisable from each other, a line that I think we balanced well.