This video is mostly memorable because of the controversy and odd nature of the ending. At the end of the video, Singer Williams strips his skin off of his body and thus created more controversy than the actual original base of the video already had. The initial controversy was created by the somewhat suggestive style of the video throughout, combine this with the song being a number 1 in the charts, makes the video a memorable one.
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This video's created controversy is a prime example of how Madonna was able to change her image throughout her career whilst also keeping her self relevant and spoke about by those in the media. The video shows Madonna being intimate with a Black Jesus in a church. Which caused massive controversy amongst 'traditional' religious people and music listeners, as the concept offended them, however it is a prime example of a star using controversy to create attention for themselves.
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